Compose a summary for senior marketing leaders of these findings on the persuasive character of VR and AR online video adverts.
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General, the analyze supplies a way to look at consumer attitudes through VR and AR advertisements utilizing the ELM idea.
Six study prepositions read more had been identified to facilitate the investigation of consumer Frame of mind persuasion based upon the literature. In addition, variables including ad quality, demographic discrepancies, and the technological context of VR and AR ads can aid central route persuasion, even though source trustworthiness, social more info existence, and concept written content in VR and AR commercials have been uncovered to generally be the persuasion factors under the peripheral route.
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